For the past few months, I’ve had the utter joy of creating content for Helen Edward’s residential real estate website. Spending hours driving Austin’s back streets from Georgetown to San Marcos has been a fascinating experience. I’m sharing some of the photos I took, along with some observations about our multifaceted metropolis. It’s easy to understand why the pundits of popular culture love Austin.
But first a bit about Helen, who has been uniquely involved in the Austin real estate community since the 1990s. She grew up in Brenham, attended Texas A&M University and learned the real estate business from Richard Smith, a well-known Texas politician and savvy businessman, who founded Coldwell Banker United, Realtors.
Helen started out as a jane-of-all-trades, moving to Austin to oversee the company’s growing presence here. By 1998, she was vice president of sales and took the helm as president of the Austin region in 2005. Helen was named president and COO of the entire company in 2012, directing operations in 73 offices across Texas, Florida, Alabama, North Carolina and South Carolina.
Successful companies often attract attention from larger companies, and national behemoth NRT LLC purchased Coldwell Banker United in 2015. Helen remained on the executive team until December 2017 when she decided to take some time off for family priorities and plan the next chapter.
A two-time cancer survivor, Helen is devoted to helping others, especially her parents, husband, children and grandchildren. After years of motivating and mentoring real estate agents, she’s going back to the future — specializing in listing homes across the metro area with Coldwell Banker United, of course.
Helen and I have known each other since I moved to Austin in 2012. Our relationship was conducted via email and phone calls for all these years, but then we met in person at her home in Lost Creek this spring—and I began writing her website biography, gathering testimonials from her many admirers and creating neighborhood profiles with fun photos.
I traveled down streets I never had time to follow before, discovering neighborhoods and outposts that captivated me. I also came across a few spots that gave me the creeps. I like that.
I recalled how my dad would take our family on Sunday drives in the 1950s in the suburbs of Denver and how much I miss that mid-century tradition. What a joy it is to get off the interstate and uncover the contrasting lifestyles, architectural styles, flora and fauna, and overall vibes that create the depth and texture of Austin’s culture.
So, welcome to my dependable Toyota Corolla as we put a few hundred miles on the odometer, starting from my home in Lockhart.
So, what are your favorite undiscovered spots in Austin? Jot me a note at firstname.lastname@example.org.
Veteran business journalist takes on Austin real estate with bold blogging zeal! The (land) plot thickens with robust reporting, creative intuiting and inspiring storytelling. This is AustinRealEstateNews.org. Welcome!
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